Industria Umbrella is an elite payroll-servicing company based in North-West England. When I was working at BOA Media Group I was tasked to redesign their identity and develop their website. The current brand didn’t reflect their dynamic personality and the predominance of blue and grey that it presented was too dull and not a balanced business image. The website organization was outdated and confusing, not mobile-friendly, the lack of consistency and hard-to-find content didn’t allow a decent experience.
We had a few workshops at their office in Liverpool where they presented their objectives and purpose, it gave us a clear idea about what to include in the visual identity and website structure. During our time there, we had a few interviews in small groups with contractors and umbrella agents that knew Industria services. Those sessions clearly explained a hypothetical identity of the user, and that permitted us to produce specific flows and user persona. During this phase, we had long market research to understand what was demanded and proposed in the umbrella business.
The findings of our research allows us to improve the user experience. After a few internal sessions with our project management and developer teams, we produced an impeccable site map and user journey. We didn’t hold many sessions of A/B testing with medium-fidelity mockups that narrowed down the process. I developed a new visual that presented a much brighter and brilliant identity. The new primary colours transmit a relaxing and trusting feeling; the yellow, swapped with the orange, is the sprinkling element that harmoniously is balanced with the vibrant blue.
After developing a new identity and a new user experience, it gave a really unique result, unrecognizable from the previous website. These improvements generate a great smoother experience, that allows the user to fully enjoy Industria services and our client to present themselves professionally and competitively in the market. The team and I were really proud about the result we got, it satisfied the client’s requests respecting the deadline.