Landing page for the comparison site Contractors Supermarket.
Contractors Supermarket website
Contractor Supermarket is a one-stop comparison site that helps UK-based contractors find resources that help them to manage their business more effectively. The client launched an online marketing campaign with a superheroes theme. I developed two designs to test this theme.
How do define a superhero theme to fit well the contractors' user experience?
After receiving the brief I had several meetings with directors and stakeholders. It allowed me to clarify their purposes and understand in which direction to move in. The project managers and I that were involved did some market research studying competitors and similar businesses, to have a wider view of the project. In this phase, we had some interviews with freelancers and contractors to understand how to improve the experience for the campaign.
This one was the first landing page designed. This version wasn’t successful in the A/B testing phase.
This version with the 3D superhero received an higher appreciation by the users.
Here the successive steps will include another user testing to see what the user thinks about the landing page and define its performance with this final design.