About
Projects
Contacts
About
Projects
Contacts

UX Product Designer with 10+ years crafting digital products

UX Product Designer with 10+ years crafting digital products

UX Product Designer with 10+ years crafting digital products

HELLO, I AM

CLAUDIO

CONTICELLI

Trusted by

Impact in numbers

58,6%

58,6%

Conversion rate reached during Glastonbury

+70%

+70%

Order CTA clicks with Network Trial

+25,7%

+25,7%

Progression to Basket on PAYG checkout

WHAT I DO

I design scalable, human-centred experiences that turn complexity into clarity.

HOW I DELIVER IMPACT

UX Strategy & Vision

Aligning digital experiences with business goals.

Product & Map Design

Mapping user flows and designing scalable solutions.

Optimising User Flows

Improving engagement, adoption, and performance.

Research & Validation

Insight-led design through research & testing.

Prototype & Interaction

Interactive prototypes & consistent design.

Design Leadership

Guiding junior designers and leading projects.

MY PROJECTS

Vodafone

Network Trial

End-to-end journeys for a nationwide campaign, aligning app and web to boost engagement

See case study

Vodafone

Network Trial

End-to-end journeys for a nationwide campaign, aligning app and web to boost engagement

See case study

Vodafone

PAYG Optimisation

Optimised PAYG flows throughresearch and A/B testing, increasing clicks, completions, and conversion

See case study

Vodafone

PAYG Optimisation

Optimised PAYG flows throughresearch and A/B testing, increasing clicks, completions, and conversion

See case study

Vodafone

PAYG to PAYM Migration

Designed a new migration journey, reducing friction and increasing PAYG-to-PAYM conversions

See case study

Vodafone

PAYG to PAYM Migration

Designed a new migration journey, reducing friction and increasing PAYG-to-PAYM conversions

See case study

Virgin Media

Homepage Reimagined

Improved product discovery and navigation through tested homepage redesigns, validated through user testing

See case study

Virgin Media

Homepage Reimagined

Improved product discovery and navigation through tested homepage redesigns, validated through user testing

See case study

Virgin Media

Campaign Landing Page Experience

Designed a cross-channel hub connecting campaigns to product journeys, driving engagement and conversion

See case study

Virgin Media

Campaign Landing Page Experience

Designed a cross-channel hub connecting campaigns to product journeys, driving engagement and conversion

See case study

MY DESIGN PROCESS

CONTEXT
CONTEXT
CONTEXT

Understand user needs and business goals to identify opportunities for improvement, analysing user behaviour, product constraints, and key success metrics.

Understand user needs and business goals to identify opportunities for improvement, analysing user behaviour, product constraints, and key success metrics.

DEFINE
DEFINE
DEFINE

Translate insights into clear problem statements and design priorities, aligning stakeholders around the most impactful areas to address.


Translate insights into clear problem statements and design priorities, aligning stakeholders around the most impactful areas to address.


Translate insights into clear problem statements and design priorities, aligning stakeholders around the most impactful areas to address.


DESIGN
DESIGN
DESIGN

Create wireframes, user flows, and interactive prototypes to explore potential solutions and define intuitive product journeys.

Create wireframes, user flows, and interactive prototypes to explore potential solutions and define intuitive product journeys.

VALIDATE
VALIDATE
VALIDATE

Test prototypes with real users through usability research to validate assumptions, uncover friction points, and ensure the experience is clear and effective.

Test prototypes with real users through usability research to validate assumptions, uncover friction points, and ensure the experience is clear and effective.

IMPACT
IMPACT
IMPACT

Refine and iterate on the product based on research findings, analytics, and performance insights to continuously improve usability and outcomes.

Refine and iterate on the product based on research findings, analytics, and performance insights to continuously improve usability and outcomes.

Explore my portfolio to see additional work across optimisation, migration, and end-to-end product journeys.

Discover more

CONTACT ME

Interested in collaborating or learning more about my work?

Let's connect

Ⓒ 2026 - Claudio Conticelli - UX Product Designer - All right reserved

Designed by Claudio Conticelli

Ⓒ 2026 - Claudio Conticelli - UX Product Designer - All right reserved

Designed by Claudio Conticelli

Ⓒ 2026 - Claudio Conticelli - UX Product Designer - All right reserved

Designed by Claudio Conticelli