About
Projects
Contacts
About
Projects
Contacts

HELLO, MY NAME IS

CLAUDIO

UX Product Designer with 10+ years crafting complex web and mobile experiences with strategic, measurable impact.

UX Product Designer with 10+ years crafting complex web and mobile experiences with strategic, measurable impact.

UX Product Designer with 10+ years crafting complex web and mobile experiences with strategic, measurable impact.

UX STRATEGY

PRODUCT THINKING

MISURABLE IMPACT

I design structured digital experiences that connect user behaviour, business objectives, and long-term product value.

PROFESSIONAL SUMMARY

I’m a UX Product Designer focused on UX strategy and product-led thinking, shaping digital experiences that align user needs with business growth. I work across web and mobile ecosystems, leading end-to-end initiatives from discovery through delivery.



My approach combines strategic framing, user research, usability testing, and behavioural analytics to design journeys that reduce friction and support confident decision-making. I collaborate closely with Product, Engineering, and Marketing to translate complexity into scalable, measurable solutions.



I integrate experimentation, analytics, and AI-assisted workflows to validate ideas faster and optimise performance with confidence.

MY DESIGN PROCESS

CONTEXT
CONTEXT
CONTEXT

I start by understanding the context: business objectives, user behaviours, constraints, and success metrics. Research, stakeholder alignment, and data analysis establish a solid foundation.

I start by understanding the context: business objectives, user behaviours, constraints, and success metrics. Research, stakeholder alignment, and data analysis establish a solid foundation.

I start by understanding the context: business objectives, user behaviours, constraints, and success metrics. Research, stakeholder alignment, and data analysis establish a solid foundation.

DEFINE
DEFINE
DEFINE

I translate insights into clear problem statements and hypotheses. This phase aligns teams around priorities, risks, and measurable goals before moving into solution design.

I translate insights into clear problem statements and hypotheses. This phase aligns teams around priorities, risks, and measurable goals before moving into solution design.

I translate insights into clear problem statements and hypotheses. This phase aligns teams around priorities, risks, and measurable goals before moving into solution design.

DESIGN
DESIGN
DESIGN

I craft end-to-end journeys, interaction models, and prototypes that balance usability, scalability, and commercial intent — ensuring consistency across touchpoints and edge cases.

I craft end-to-end journeys, interaction models, and prototypes that balance usability, scalability, and commercial intent — ensuring consistency across touchpoints and edge cases.

I craft end-to-end journeys, interaction models, and prototypes that balance usability, scalability, and commercial intent — ensuring consistency across touchpoints and edge cases.

VALIDATE
VALIDATE
VALIDATE

Through usability testing, behavioural analytics, and experimentation, I test assumptions and identify friction points. Decisions are guided by evidence, not opinion.

Through usability testing, behavioural analytics, and experimentation, I test assumptions and identify friction points. Decisions are guided by evidence, not opinion.

Through usability testing, behavioural analytics, and experimentation, I test assumptions and identify friction points. Decisions are guided by evidence, not opinion.

IMPACT
IMPACT
IMPACT

I refine and optimise based on insight and performance data, continuously improving the experience to maximise user confidence and business impact.

I refine and optimise based on insight and performance data, continuously improving the experience to maximise user confidence and business impact.

I refine and optimise based on insight and performance data, continuously improving the experience to maximise user confidence and business impact.

Explore my portfolio to see additional work across optimisation, migration, and end-to-end product journeys.

See my projects

PRODUCT & LEADERSHIP

Beyond crafting interfaces, I contribute at product level.
I help define experience principles, support roadmap decisions, and align stakeholders around user-centred outcomes. I work cross-functionally, facilitating conversations between design, product, engineering, and marketing to ensure coherence across touchpoints.
I also mentor designers and promote research-led decision making within teams.

RESEARCH, ANALYTICS & AI

Research and performance insight are central to my process.
I conduct usability testing, behavioural analysis, and journey optimisation to reduce friction and increase conversion. I translate qualitative insights and quantitative data into actionable design improvements.
I leverage AI tools to accelerate research synthesis, prototype faster, and explore solution spaces more efficiently — without compromising strategic thinking.

HOW I DELIVER IMPACT

UX Strategy & Vision

Aligning digital experiences with business goals.

Product & Map Design

Mapping user flows and designing scalable solutions.

Optimising User Flows

Improving engagement, adoption, and performance.

Research & Validation

Insight-led design through research & testing.

Prototipe & Interaction

Interactive prototypes & consistent design.

Design Leadership

Guiding junior designers and leading projects.

CONTACT ME

Interested in collaborating or learning more about my work?

Ⓒ 2026 - Claudio Conticelli - UX Product Designer - All right reserved

Designed by Claudio Conticelli

Ⓒ 2026 - Claudio Conticelli - UX Product Designer - All right reserved

Designed by Claudio Conticelli

Ⓒ 2026 - Claudio Conticelli - UX Product Designer - All right reserved

Designed by Claudio Conticelli