MY PROJECTS
Vodafone
Network Trial
Designed end-to-end digital journeys for a nationwide campaign, aligning stakeholders across app and web. Boosted engagement and adoption during high-profile events.
Vodafone
PAYG Optimisation
Researched and prototyped improved PAYG flows, using A/B testing to optimise user journeys. Increased clicks, form completions, and overall conversion.
Vodafone
PAYG to PAYM Migration
Redesigned plan flows and introduced dynamic filters for app and web. Reduced friction and increased successful migrations from PAYG to contract.
Virgin Media
Campaign Landing Page Experience
Designed a cross-channel campaign hub connecting advertising and product journeys. Balanced brand storytelling with clear paths to Virgin Media offers.
Virgin Media
Homepage Reimagined
Designed new homepage concepts to improve product discovery and entry journeys. Validated interaction models through user testing getting clarity, engagement, and navigation.
MY DESIGN PROCESS
CONTEXT
Understand user needs and business goals to identify opportunities for improvement, analysing user behaviour, product constraints, and key success metrics.
DEFINE
Translate insights into clear problem statements and design priorities, aligning stakeholders around the most impactful areas to address.
DESIGN
Create wireframes, user flows, and interactive prototypes to explore potential solutions and define intuitive product journeys.
VALIDATE
Test prototypes with real users through usability research to validate assumptions, uncover friction points, and ensure the experience is clear and effective.
IMPACT
Refine and iterate on the product based on research findings, analytics, and performance insights to continuously improve usability and outcomes.
Explore my portfolio to see additional work across optimisation, migration, and end-to-end product journeys.