MY PROJECTS
MY DESIGN PROCESS
CONTEXT
Understand user needs and business goals to identify opportunities for improvement, analysing user behaviour, product constraints, and key success metrics.
DEFINE
Translate insights into clear problem statements and design priorities, aligning stakeholders around the most impactful areas to address.
DESIGN
Create wireframes, user flows, and interactive prototypes to explore potential solutions and define intuitive product journeys.
VALIDATE
Test prototypes with real users through usability research to validate assumptions, uncover friction points, and ensure the experience is clear and effective.
IMPACT
Refine and iterate on the product based on research findings, analytics, and performance insights to continuously improve usability and outcomes.
Explore my portfolio to see additional work across optimisation, migration, and end-to-end product journeys.